3 Reasons to have a mobile website
The majority of mobile phones in the U.S. will be smart phones by 2011. That means that more consumers than ever will have on-demand access to the Internet. Despite this expanding market, most auto dealers don’t yet have mobile web sites. Here are the top three reasons they should:
1. One-fifth of Americans already access the mobile web everyday
The future is now! The statistics on mobile web use are astounding. In less than a decade, half of all web searches will happen from a mobile device. The mobile generation is already here and it includes your customers.
2. A traditional web site isn’t enough
Traditional web sites are designed for people surfing from the comfort of home using a full-size computer. Mobile users are on-the-go and limited by small screens; they are looking for specific information and they want it quickly. To satisfy these users, dealers need simplified sites designed specifically for the smart phone platform.
3. Your competition is already there
Picture this scenario: A consumer is driving around looking for a new car. As he drives by dealers’ lots, he uses his smart phone to search inventories before deciding where to stop. If your site isn’t optimized for mobile web, he’s likely to move on to the next lot. Can you afford to lose out?
Contact 72 Advertising today to get your web site updated.
Vanity license plates that make you double-take
At this year’s Woodward Dream Cruise, there were plenty of witty, snappy and mildly inappropriate plates to be seen which can’t help but make one laugh (or at least chuckle quietly) at some of these creative tags. After all, it’s one thing to cruise Woodward Avenue in a PT Cruiser with wood paneling and flame decals, but having a vanity plate that reads “HOTWOOD” really completes the package.
Click here to view more vanity plates from the 2010 Woodward.
GMC’s advertising director will drop TV in favor of the internet to market the Granite
GMC has always been General Motors’ truck and SUV marque, but the brand could break new ground if it decides to build a small urban vehicle based on the Granite concept from the 2010 Detroit Auto Show. The Granite would likely be smaller and less rough-and-tumble than any other vehicle in the GMC lineup while also carrying a lower base price tag. If GM’s “Professional Grade” brand builds a Granite-like vehicle it could take the marketing road less traveled; television-less advertising.
Read on
Easy Fixes for Broken Websites
When it comes to designing a dealership website, it’s all about product, location and cost. Customers usually aren’t browsing dealer sites because they love looking at vehicles or clever graphic designs.
Customers can become frustrated if data is not easily discernible or exactly what they want. Some sites also suffer from too much clutter.
Experts recommend dealer websites include:
- Ease of use. Navigation, toolbars, data, etc., should be easily understood. Keep required clicks to a minimum.
- Quality content. No mistakes, professional content and verbiage; avoid exclusionary language or photos; consider multicultural and diverse audiences.
- Quality photos. High resolution, full color and easily down-loadable.
- Location. Most important elements are brought to forefront: service, sales, contact phone numbers, used cars , address and location (maps helpful).
- Quick load speeds. There’s no patience where Internet customers are concerned.
Ten Things You Must Know about SEO
There are so many ways to optimize your website—way to many to list here. But here are 10 key best practices that dealers should know when creating an SEO strategy.
Do’s and Don’ts: Improving Your Ranking on Google and Other Major Search Engines
We like to use Google Search Engine to find information on people, places and all sorts of things mainly because it’s incredibly easy—just type, click and “viola”! The average customer will scroll through Google’s search results without stopping to think about where this information is coming from and how (or why) it is ranked the way it is. As a small business owner you may be slightly more curious as to why “Jerry’s Cakes” are ranked second while “My Bakery” is 10th?? Who or what is the deciding force behind the coveted Google Search ranking and what can you do about it, if anything?
Ranking is Content-Based
Google bases rankings primarily on one thing: content (new and diversified). Content, such as blogs, pictures, coupons lets Google know that a specific webpage is up-to-date and contains a sufficient amount of data and information for viewers—Google wants to provide the newest and most interesting search results for its users. This means, the more content you create and the more regularly you create it, the higher Google will place you in its search results.
20 Top Twitter Monitoring and Analytics Tools
Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns.
While participating in social media is good, it can be difficult to track how you’re performing — Are you actually reaching your target market? How is your brand perceived? What are people saying about you and your products?
Read on
What is Pinging?
Novice internet marketers may blush at the word ping and think that the subject is less than appropriate. Golfers reading this may think we’re talking about a famous golf brand. Those seeking to get their web page noticed will pay very close attention to what’s about to be exposed here. What is pinging, and how does one ping a website?
Make the most of your social media content
If you are not yet vigorously active on Facebook, take another look at what they are up to: depending on whose stats you believe Facebook is either right behind Google nipping at its heels or has already surpassed them in terms of traffic.
72 Advertising creates & manages blogs
Blogs are a great way for dealers to spread the news about their company and products. 72 Advertising creates and produces blogs for its clients. Click the below links to visit two of our blogs: